Partner with a Trusted Voice to Reach the 50+ Audience

AMPLIFY YOUR BRAND

DATING WHILE GRAY

The Grown-Up’s Guide to Love, Sex, and Relationships

Dating While Gray is a hit podcast featuring expert voices and compelling true stories about coupling up in the second half of life. 

Laura Stassi, creator and host

“This podcast is a ray of hope. Older dating is a completely different world, and Laura normalizes the weirdness and frustration of it. Dating While Gray has been a lifeline!”

— Apple Podcasts Customer Review

90th Percentile

in Downloads

Apple Podcasts

Relationships category
1.3 million downloads

4.4 Stars

on Apple Podcasts

563 ratings

Major Media

Coverage

On best-podcast lists from
The New York Times (twice!) and
The Guardian, featured in Business Insider

I was hooked after the first episode. I once missed my exit by 12 miles because I got caught up listening.”

Thank you for all you are doing to explore and talk about dating after 50. I jumped on board even though I’m 49 and a half.”

I enjoy every single story and every episode, even though I’m only 25. I introduced it to my mom and now we listen together.”

Thanks for making me (& probably others) over a certain age know that we are vital, loving, and interesting people still who want partners to add to their lives.”

I am not ready to date but the show has made the prospect of life after divorce a little less scary.”

Probably my favorite podcast, and I subscribe to many!”

The interviews are chock full of a wide range of relevant and meaningful content.“

I am a romantic at heart, so I enjoy the stories as well as Laura’s entertaining, upbeat style. And even though I am in a relationship, there are always things that are useful to learn about as we navigate late-in-life relationships.”

Yearning for Connection, Older People are Tuning In

Fastest Growing Audience

People 55 and older are the fastest growing audience of podcast listeners, second only to teens 13-17.

source

Great Ad Response

Almost 90 percent of podcast listeners have a positive attitude toward ads and don’t skip them.

source

Increased Ad Revenue

Over 50% of ad revenue comes from host-read ads, aka influencer marketing!

source

MEET THE SHOW HOST

Laura Stassi Headshot By Jenifer Morris Photography

WHEN LAURA STASSI’S MARRIAGE ENDED after nearly 30 years, the longtime journalist asked friends and relationship experts for advice on navigating the dating scene. Eager to share what she was learning, Laura started a blog, Dating While Gray. It caught the attention of the Washington, D.C., NPR member station, which helped Laura develop the blog into a podcast and launch it into the airwaves. 

FIFTY EPISODES AND PARTNERSHIPS with two NPR member stations later, Dating While Gray continues to attract and entertain listeners with diverse, relevant, and relatable true stories about finding and keeping love in the second half of life.  

LAURA IS ALSO AUTHOR of Romance Redux: Finding Love in Your Later Years (Rowman & Littlefield, 2022). She has two grown children and is a dedicated jogger and pickleball player.

“Laura is a treat to listen to as the host! Relatable, entertaining, and in no way comes across as a know-it-all (unlike many other dating-related podcasts).”

“I love the texture of Laura’s voice and her engaging personality. She relates to interviewees with a friendly and fun banter, which always makes me smile.”

“Laura is honest, kind, and thoughtful with her stories and questions. For me, that’s what really stands out about the podcast.”

“I love the content, I love the guests, and I really love Laura! She is so authentic! I feel like I’m listening to a friend.”

“It is rare in my life that I have felt like I was an equal partner in ‘straight society.’ I definitely felt that in the way Laura handled the interview with me and my husband. Laura is an amazing ally.”

“Love Laura’s honesty and vulnerability.”

PARTNER WITH US:

On-Demand Content in 2024:

40 new episodes on Thursdays, February-December 2024

One-Hour Radio Broadcast Special!

Distributed by American Public Media for public media station airing January-March 2024

Catalog of 60 Episodes

February 2020-December 2023

PARTNER WITH US:

On-Demand Content in 2024

40 new episodes on Thursdays, February-December 2024

One-Hour Radio Broadcast Special!

Distributed by American Public Media for public media station airing January-March 2024

Catalog of 60 Episodes

February 2020-December 2023

Interested in Sponsorship Opportunities?

Contact Us!

6 + 3 =